Public Relations Cases - Softcover

Hendrix, Jerry A.; Hayes, Darrell C.

Softcover

ISBN 10: 0495567787 ISBN 13: 9780495567783

Publisher: Wadsworth Publishing, 2009

Synopsis

Intended for the public relations case studies course; may also be used in advanced public relations and public relations management courses offered at the junior/senior level and often serves as a capstone of the public relations sequence. This course is generally required for PR majors and minors. This course can be found in departments of journalism, mass communication, and marketing and is offered primarily at four-year colleges and universities.

About this title

About the Author:

Jerry A. Hendrix, Ph.D., is Professor Emeritus at American University, Washington, D.C., where he taught for thirty-seven years. He is an accredited member of the Public Relations Society of America.

Darrell C. Hayes is director of the Weekend Public Communication Graduate Program and an adjunct associate professor at American University's School of Communication, Washington, D.C. He conducts frequent crisis communication workshops for government agencies. Before joining the faculty, he had more than 15 years of experience in public relations with technology firms, with nonprofit associations, and as a government communication manager. He also served as the managing director of the Aerospace Education Foundation. He is an accredited member of the Public Relations Society of America.

Review:

"The variety of cases assures that at least one section will attract the interest of every student, possibly encouraging him or her to consider specializing in that area."

"It fit the needs of the case studies course and gives broad application to the various types of public relations practice as well as a chance for students to understand real case examples."

"The use of the ROPE theory throughout the book provides students with an integrated look at home to develop campaigns and how to analyze PR work. I also appreciate the clear explication of output and impact objectives, a very useful concept that helps students understand the business side of PR."

"It provides real cases that show innovation and which can be studied for application in real situations."

About this edition

• Publisher: Wadsworth Publishing
• Publication date: 2009
• ISBN 10: 0495567787
• ISBN 13: 9780495567783
• Binding: Paperback
• Number of pages: 480