Public Relations Cases - Softcover

Hendrix, Jerry A.

Softcover

ISBN 10: 0534514324 ISBN 13: 9780534514327

Publisher: Wadsworth Publishing, 2000

Synopsis

The Fifth Edition continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and receivers of information. The text walks students through the evaluation of excellent case studies and helps students to understand why select public relations cases had the effect they did.

About this title

About the Author:

Jerry A. Hendrix, Ph.D., is Professor Emeritus at American University, Washington, D.C., where he taught for thirty-seven years. He is an accredited member of the Public Relations Society of America.

Review:

"The variety of cases assures that at least one section will attract the interest of every student, possibly encouraging him or her to consider specializing in that area."

"It fit the needs of the case studies course and gives broad application to the various types of public relations practice as well as a chance for students to understand real case examples."

"The use of the ROPE theory throughout the book provides students with an integrated look at home to develop campaigns and how to analyze PR work. I also appreciate the clear explication of output and impact objectives, a very useful concept that helps students understand the business side of PR."

"It provides real cases that show innovation and which can be studied for application in real situations."

About this edition

• Publisher: Wadsworth Publishing
• Publication date: 2000
• ISBN 10: 0534514324
• ISBN 13: 9780534514327
• Binding: Paperback
• Edition number: 5
• Number of pages: 480