Public Relations Cases (with InfoTrac) - Softcover
The Sixth Edition of PUBLIC RELATIONS CASES continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and receivers of information. The text walks students through the evaluation of excellent case studies and helps students to why select public relations cases had the effect they did. This text's excellent organization, practical and theoretical coverage of topics, and variety of cases have been its consistent strengths.
"synopsis" may belong to another edition of this title.
About the Author:
Jerry A. Hendrix, Ph.D., is Professor Emeritus at American University, Washington, D.C., where he taught for thirty-seven years. He is an accredited member of the Public Relations Society of America.
Review:
"Probably the best-known case study approach is associated with Jerry A. Hendrix "
"The Hendrix book was chosen for its excellent collection of contemporary cases, its presentation of both practical and theoretical elements necessary for planning, its clarity in presenting steps in the PR process and its overall readability. I've looked at other case books but concluded that the Hendrix book is the best for my purposes."
"My main reason for choosing Hendrix is the cases that appear in the text. I like the categories of coverage and the specific cases included. I also find the format of the cases very easy to use as a basis for course discussion. I am currently very satisfied with the text..."
"I selected Public Relations Cases primarily for the variety of cases and topics it covers. I believe that variety--especially the number of cases--is its greatest virtue."
"The Hendrix book was chosen for its excellent collection of contemporary cases, its presentation of both practical and theoretical elements necessary for planning, its clarity in presenting steps in the PR process and its overall readability. I've looked at other case books but concluded that the Hendrix book is the best for my purposes."
"My main reason for choosing Hendrix is the cases that appear in the text. I like the categories of coverage and the specific cases included. I also find the format of the cases very easy to use as a basis for course discussion. I am currently very satisfied with the text..."
"I selected Public Relations Cases primarily for the variety of cases and topics it covers. I believe that variety--especially the number of cases--is its greatest virtue."
"About this title" may belong to another edition of this title.
- PublisherCengage Learning
- Publication date2003
- ISBN 10 0534606105
- ISBN 13 9780534606107
- BindingPaperback
- Edition number6
- Number of pages448
- Rating
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Public Relations Cases (with InfoTrac)
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Cengage Learning
(2003)
ISBN 10: 0534606105
ISBN 13: 9780534606107
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Book Description Paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_301812132
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Public Relations Cases
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ISBN 10: 0534606105
ISBN 13: 9780534606107
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Book Description Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00534606105-G
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Public Relations Cases, 6th
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Wadsworth, Belmont, CA
(2004)
ISBN 10: 0534606105
ISBN 13: 9780534606107
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Book Description Softcover. Condition: Fair. Dust Jacket Condition: No Dust Jacket. 6th Edition. The text appears clean, the cover has minor wear with light lower front corner wear. black mark on cover. Quantity Available: 1. Shipped Weight: Under 1 kilo. ISBN: 0534606105. ISBN/EAN: 9780534606107. Pictures of this item not already displayed here available upon request. Inventory No: 1561022429. Seller Inventory # 1561022429
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Public Relations Cases
Published by
Wadsworth Publishing Company
(2004)
ISBN 10: 0534606105
ISBN 13: 9780534606107
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Softcover
Quantity: 1
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780534606107. Seller Inventory # 9842687
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