Book Description Hardback or Cased Book. Condition: New. Transmedia Brand Storytelling: Immersive Experiences from Theory to Practice 1.11. Book. Seller Inventory # BBS-9789819940004

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TRANSMEDIA BRAND STORYTELLING: (2939358455 /15.12.2023)

Sutherland

Published by Palgrave Macmillan (2023)

ISBN 10: 9819940001 ISBN 13: 9789819940004

New Hardcover Quantity: 1

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Basi6 International
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Book Description Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Seller Inventory # ABEOCT23-353372

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Transmedia Brand Storytelling: Immersive Experiences from Theory to Practice

Sutherland, Karen E.; Barker, Richie

Published by Palgrave Macmillan (2023)

ISBN 10: 9819940001 ISBN 13: 9789819940004

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California Books
(Miami, FL, U.S.A.)

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Book Description Condition: New. Seller Inventory # I-9789819940004

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Transmedia Brand Storytelling: Immersive Experiences from Theory to Practice

Sutherland, Karen E.; Barker, Richie

Published by Palgrave Macmillan (2023)

ISBN 10: 9819940001 ISBN 13: 9789819940004

New Hardcover Quantity: 1

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GF Books, Inc.
(Hawthorne, CA, U.S.A.)

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Book Description Condition: New. Book is in NEW condition. Seller Inventory # 9819940001-2-1

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Transmedia Brand Storytelling: Immersive Experiences from Theory to Practice

Sutherland, Karen E.; Barker, Richie

Published by Palgrave Macmillan (2023)

ISBN 10: 9819940001 ISBN 13: 9789819940004

New Hardcover Quantity: 1

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Book Deals
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Book Description Condition: New. New! This book is in the same immaculate condition as when it was published. Seller Inventory # 353-9819940001-new

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Transmedia Brand Storytelling (Hardcover)

Karen E. Sutherland

Published by Springer Verlag, Singapore, Singapore (2023)

ISBN 10: 9819940001 ISBN 13: 9789819940004

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Grand Eagle Retail
(Wilmington, DE, U.S.A.)

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Book Description Hardcover. Condition: new. Hardcover. This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing, advertising and public relations practitioners. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data. The book aims to better understand and communicate the real-world opportunities and barriers to producing transmedia brand storytelling campaigns for practitioners. This book presents new global research on transmedia storytelling as a form of brand communication. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9789819940004

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