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Published by Palgrave Macmillan, 2023
ISBN 10: 9819940001ISBN 13: 9789819940004
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Published by Palgrave Macmillan, 2023
ISBN 10: 9819940001ISBN 13: 9789819940004
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Published by Palgrave MacMillan 10/5/2023, 2023
ISBN 10: 9819940001ISBN 13: 9789819940004
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Hardback or Cased Book. Condition: New. Transmedia Brand Storytelling: Immersive Experiences from Theory to Practice 1.11. Book.
Published by Palgrave Macmillan, 2023
ISBN 10: 9819940001ISBN 13: 9789819940004
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Published by Palgrave Macmillan, 2023
ISBN 10: 9819940001ISBN 13: 9789819940004
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Published by Palgrave Macmillan, 2023
ISBN 10: 9819940001ISBN 13: 9789819940004
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Published by Palgrave Macmillan, 2023
ISBN 10: 9819940001ISBN 13: 9789819940004
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Published by Palgrave Macmillan, 2023
ISBN 10: 9819940001ISBN 13: 9789819940004
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Published by Palgrave Macmillan, 2023
ISBN 10: 9819940001ISBN 13: 9789819940004
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Published by Springer Verlag, Singapore, Singapore, 2023
ISBN 10: 9819940001ISBN 13: 9789819940004
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Book First Edition
Hardcover. Condition: new. Hardcover. This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing, advertising and public relations practitioners. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data. The book aims to better understand and communicate the real-world opportunities and barriers to producing transmedia brand storytelling campaigns for practitioners. This book presents new global research on transmedia storytelling as a form of brand communication. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Published by Palgrave Macmillan, 2023
ISBN 10: 9819940001ISBN 13: 9789819940004
Seller: Revaluation Books, Exeter, United Kingdom
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Hardcover. Condition: Brand New. 294 pages. 8.27x5.83x0.75 inches. In Stock.
Published by Palgrave Macmillan, 2023
ISBN 10: 9819940001ISBN 13: 9789819940004
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Published by Palgrave Macmillan, 2023
ISBN 10: 9819940001ISBN 13: 9789819940004
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Published by Singapore Springer Verlag Okt 2023, 2023
ISBN 10: 9819940001ISBN 13: 9789819940004
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing, advertising and public relations practitioners. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data. The book aims to better understand and communicate the real-world opportunities and barriers to producing transmedia brand storytelling campaigns for practitioners. 281 pp. Englisch.
Published by Palgrave Macmillan, 2023
ISBN 10: 9819940001ISBN 13: 9789819940004
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Published by Palgrave Macmillan, 2023
ISBN 10: 9819940001ISBN 13: 9789819940004
Seller: GreatBookPricesUK, Castle Donington, DERBY, United Kingdom
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Published by Palgrave Macmillan, 2023
ISBN 10: 9819940001ISBN 13: 9789819940004
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Published by Palgrave Macmillan, 2023
ISBN 10: 9819940001ISBN 13: 9789819940004
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Published by Palgrave Macmillan, 2023
ISBN 10: 9819940001ISBN 13: 9789819940004
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Published by Palgrave Macmillan, 2023
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Published by Palgrave Macmillan, 2023
ISBN 10: 9819940001ISBN 13: 9789819940004
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Published by Springer Nature Singapore, 2023
ISBN 10: 9819940001ISBN 13: 9789819940004
Seller: AHA-BUCH GmbH, Einbeck, Germany
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Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing, advertising and public relations practitioners. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data. The book aims to better understand and communicate the real-world opportunities and barriers to producing transmedia brand storytelling campaigns for practitioners.
Published by Springer, Berlin|Springer Nature Singapore|Palgrave Macmillan, 2023
ISBN 10: 9819940001ISBN 13: 9789819940004
Seller: moluna, Greven, Germany
Book Print on Demand
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, mark.
Published by Palgrave Macmillan, 2023
ISBN 10: 9819940001ISBN 13: 9789819940004
Seller: GoldBooks, Denver, CO, U.S.A.
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Published by Springer Verlag, Singapore, Singapore, 2023
ISBN 10: 9819940001ISBN 13: 9789819940004
Seller: CitiRetail, Stevenage, United Kingdom
Book First Edition
Hardcover. Condition: new. Hardcover. This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing, advertising and public relations practitioners. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data. The book aims to better understand and communicate the real-world opportunities and barriers to producing transmedia brand storytelling campaigns for practitioners. This book presents new global research on transmedia storytelling as a form of brand communication. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.