Review:
Herb Cohen has explained the time-tested negotiation techniques in amazingly easy sequence that anyone who goes through this book is sure to get benefited. I have read this book 3 times in just one week- feeling very confident understanding negotiations done at business or shopping or even in personal life in much clearer fashion. --Sujal Shah Dec 27, 2013
Five star book- must read ! --By a customer on 30 April 2015
Excellent book, a must read for all professionals --By Trimoorthy on 17 March 2015
About the Author:
Herbert "Herb" Cohen (December 30, 1932 March 16, 2010) was an American personal manager, record company executive, and music publisher, best known as the manager of Linda Ronstadt, Frank Zappa, Tim Buckley, Odetta, Tom Waits, George Duke and many other Los Angeles-based musicians in the 1960s and 1970s.Cohen was born in New York. After a period in the army in 1952, he moved to Los Angeles in the mid-1950s, and started to put on concerts with folk singers such as Pete Seeger and Odetta.[1] He began running coffee bars and folk clubs, such as the Unicorn and Cosmo Alley, during the late 1950s and early 1960s.[2][3] He began acting as manager for many artists, his eventual roster including Screamin' Jay Hawkins, George Duke, Alice Cooper, Tom Waits, Tim Buckley, Lenny Bruce, and Linda Ronstadt. He also managed the all-girl band Fanny in the late 1960s and got them signed to Warner Bros. after a performance at the Troubadour.[citation needed] He was best known as the manager of Frank Zappa and the Mothers of Invention from 1965, arranging their first club dates and, after encouraging record producer Tom Wilson to see them perform, securing their first record deal. He and Zappa went on to set up and jointly own the Straight, Bizarre, and DiscReet Records labels. After a ten-year association, he and Zappa parted company amid litigation in 1976. Zappa claimed that Cohen and his brother were profiting unduly from his earnings, and Cohen countersued, claiming that Zappa had taken his album Zoot Allures to a rival record label contrary to a contract between them.[2][4]
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