McCormack on Negotiating - Hardcover
The author, Mark McCormack, founder of the sports marketing industry, here reveals the secrets of his negotiating skills. The book starts with basic moves and proceeds to more advanced techniques. It includes sections and chapters on the qualities of a good negotiator, the features of a "win-win" situation, what you can learn from negotiating with your spouse, and how negotiating styles differ. The book finishes with a chapter in "test" form, so that readers can assess their own progress. Mark McCormack is also the author of "What They Don't Teach You at Harvard Business School" and "MacCormack on Selling".
"synopsis" may belong to another edition of this title.
From AudioFile:
A pioneer in the sports marketing industry offers a consummate guide to negotiating like a champ in any business situation. McCormack is one of the most plain-speaking and credible business teachers we have, and he comes across especially well in this relaxed studio recording. Though the principles here are powerful, he's a humble teacher for someone at his level. His delivery is so understated that listeners discover the value of his ideas naturally rather than having to work around an overzealous sales pitch. He's an icon in his industry who truly understands how people in a business context reach agreements. A classic lesson and a worthy addition to any manager's personal audio library. T.W. © AudioFile 2003, Portland, Maine-- Copyright © AudioFile, Portland, Maine
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- PublisherCentury
- Publication date1995
- ISBN 10 0712675876
- ISBN 13 9780712675871
- BindingHardcover
- Number of pages192
- Rating
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Book Description Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780712675871
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