Advertising (M & E Handbook Series) - Softcover
This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and satellite broadcasting. Case studies are used to bring the subject into the real world.
"synopsis" may belong to another edition of this title.
- PublisherTRANS-ATLANTIC PUBLICATIONS
- Publication date1994
- ISBN 10 0712108564
- ISBN 13 9780712108560
- BindingPaperback
- Edition number3
- Number of pages384
Other Popular Editions of the Same Title
Top Search Results from the AbeBooks Marketplace
Stock Image
ADVERTISING (M and E HANDBOOK SERIES)
Published by
Trans-Atlantic Publications
(1994)
ISBN 10: 0712108564
ISBN 13: 9780712108560
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Seller Inventory # CHL3341486
Buy Used
US$ 2.52
Convert currency
Stock Image
ADVERTISING (M & E HANDBOOK SERIES) [Paperback] FRANK JEFKINS
Published by
TRANS-ATLANTIC PUBLICATIONS
(1994)
ISBN 10: 0712108564
ISBN 13: 9780712108560
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Good. Ex school/library book with typical internal/external stamps and markings. Cover differs to one shown. Book is in good condition. Cover has some wear. Creasing present. Discolouration present. Seller Inventory # E0153624
Buy Used
US$ 8.99
Convert currency