Advertising (Made Simple) - Hardcover
This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and satellite broadcasting. Case studies are used to bring the subject into the real world.
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- PublisherWH Allen
- Publication date1973
- ISBN 10 0491006942
- ISBN 13 9780491006941
- BindingHardcover
- Number of pages331
- Rating
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Advertising (Made Simple)
Published by
W.H.Allen & Co Ltd
(1973)
ISBN 10: 0491006942
ISBN 13: 9780491006941
Used
Hardcover
Quantity: 1
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Book Description Hardcover. Condition: Very Good. Advertising (Made Simple) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780491006941
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Advertising (Made Simple)
Published by
W.H.Allen & Co Ltd 19/03/1973
(1973)
ISBN 10: 0491006942
ISBN 13: 9780491006941
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780491006941
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US$ 96.47
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