Life's a Pitch - Softcover

Bayley, Stephen; Mavity, Roger

Softcover

ISBN 10: 0552174866 ISBN 13: 9780552174862

Publisher: Corgi, 2018

Synopsis

The pitch is the absolute essence of modern business. Ideas are the most valuable commodity in the modern economy and it is human skill which develops them. In pitching for new business, ideas and emotional intelligence dominate. However the skills of the pitch are not only relevant to the world of business, rather they apply to just about every significant personal transaction in your life...

Life's a Pitch is the ultimate how-to book - a mixture of mechanics and magic. Nothing like it has been written before. A mixture of mentoring, graphics, anthropology, market research and modern Machiavellianism, this book will prepare you for success. So whether at a sales conference in corporate conference room hell or over lunch at a glamourous restaurant, Life's a Pitch tells you how to handle human transactions. A pitch is not a meeting, it's a drama. A pitch is not about transferring information, it's about transferring power. It is business, but it is also theatre. And the results of a successful pitch are - quite simply but rather persuasively - money and power.

Part inspirational manual for business, part guidebook to a successful and happy social life, Life's a Pitch is written as the result of an accumulated half century of (mostly successful) pitching by the authors. Ground-breaking and genre-busting, it will transform the way you think about the art of persuasion for ever.

About this title

About the Author:

Nearly forty years ago, Terence Conran plucked Stephen Bayley from the obscurity of provincial academe to do his good works. One result was The Boilerhouse Project, promoting design in London's V&A, which became the most successful gallery of the eighties. Another result was the influential Design Museum. Stephen has since become one of the world's best known commentators on design and popular culture. Intelligence Made Visible, a book he wrote with Terence, has been translated into Estonian, Korean and Mandarin. Terence came to Stephen's wedding and complained about the food. Over the years, they have often fallen out, but always fall back in.

Roger Mavity has been hired by Terence many times, and fired nearly as often. First at the French Gold Abbott ad agency where Roger won the Habitat advertising account; then at two more agencies including Mavity Gilmore, his own business. In 2006 he became Chief Executive of Conran Holdings, Terence’s business empire, where he stayed for seven years. When not doing battle with Terence, he has run his own ad agency for ten years, been Chief Executive of Granada Group’s technology and leisure divisions for another ten years, and then quit business to work as a writer and photographer.

Review:

"If only I had read this book at the beginning of my career, where would I be now?" -- Sir Terence Conran "This book isn't just about business. It's also about life. That's why you should read it." -- Sir John Hegarty "One of the most honest books I've read in a long, long time. Maybe forever." -- Erik Hansen * tompeters.com * "Crammed with ideas and rich in the kind of quotations that have a way of giving you a jolt up the spine and lodging themselves in your brain." * Time Out *

About this edition

• Publisher: Corgi
• Publication date: 2018
• ISBN 10: 0552174866
• ISBN 13: 9780552174862
• Binding: Paperback