Life's a Pitch: How to Sell Yourself and Your Brilliant Ideas - Softcover

Mavity, Roger; Bayley, Stephen

Softcover

ISBN 10: 0552156833 ISBN 13: 9780552156837

Publisher: Corgi, 2009

Synopsis

The pitch is the essence of modern business. In pitching for new business, ideas and emotional intelligence dominate. And the skills of the pitch can also apply to just about every significant personal transaction in your life.

The ultimate how-to book; a mixture of mentoring, graphics, anthropology, market research and modern Machiavellianism, Life’s a Pitch shows you how to handle human transactions and prepare you for success. Whether at a sales conference in corporate conference room hell or over lunch at a glamorous restaurant, a pitch is not about transferring information, it’s about transferring power. It is business, but it is also theatre, and the results of a successful pitch are, quite simply, money and power.

Part inspirational manual for business, part guidebook to a successful and happy social life, Life’s a Pitch is the result of an accumulated half-century of (mostly successful) pitching by the authors and will transform the way you think about the art of persuasion forever.

About this title

About the Author:

Stephen Bayley first became known as an authority on style and design when Sir Terence Conran chose him to head up the Boilerhouse, the permanent exhibition of design at the Victoria and Albert museum. He is a broadcaster, critic and consultant on design and presentation to companies such as Ford and Coca-Cola.

Review:

“Crammed with ideas and rich in the kind of quotations that have a way of giving you a jolt up the spine and lodging themselves in your brain.” — Time Out

About this edition

• Publisher: Corgi
• Publication date: 2009
• ISBN 10: 0552156833
• ISBN 13: 9780552156837
• Binding: Paperback
• Number of pages: 304