How to Grow When Markets Don't - Hardcover

Slywotzky, Adrian; Wise, Richard; Weber, Karl

Hardcover

ISBN 10: 0446531774 ISBN 13: 9780446531771

Publisher: Warner Business Books, 2003

Synopsis

Outlines the challenges faced by most companies to sustain growth, offering advice on how to meet specific customer needs, retain investor loyalty, make effective acquisitions and partnerships, and achieve independence from a CEO.

About this title

About the Author:

Adrian Slywotzky and Richard Wise live in the Boston area.

From AudioFile:

Two experts on corporate growth and profitability tell how nimble companies find additional profit by mining the margins of existing revenue categories. They describe how today's best companies look for problems and opportunities in their customers' businesses and find solutions that stretch the boundaries of their product and service lines. The quality of the analysis and recommendations is first-rate and draws on a careful integration of the fields of marketing, customer service, and creativity. While the writing and narration are strangely flat, this quality becomes a nonissue as the meat of the program gradually takes center stage and is supported by lively business stories. A thought-provoking and expansive audio for entrepreneurs managing any type of business. T.W. © AudioFile 2003, Portland, Maine-- Copyright © AudioFile, Portland, Maine

About this edition

• Publisher: Warner Business Books
• Publication date: 2003
• ISBN 10: 0446531774
• ISBN 13: 9780446531771
• Binding: Hardcover
• Number of pages: 352