How to Grow When Markets Don't - Softcover
Experts on corporate growth and profitability tell how nimble companies find additional profit by mining the margins of existing revenue categories. This text describes how today's best companies look for problems and opportunities in their customers' businesses and find solutions that stretch the boundaries of their product and service lines.
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* Both authors are frequent speakers on the changing face of business strategy.
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Two experts on corporate growth and profitability tell how nimble companies find additional profit by mining the margins of existing revenue categories. They describe how today's best companies look for problems and opportunities in their customers' businesses and find solutions that stretch the boundaries of their product and service lines. The quality of the analysis and recommendations is first-rate and draws on a careful integration of the fields of marketing, customer service, and creativity. While the writing and narration are strangely flat, this quality becomes a nonissue as the meat of the program gradually takes center stage and is supported by lively business stories. A thought-provoking and expansive audio for entrepreneurs managing any type of business. T.W. © AudioFile 2003, Portland, Maine-- Copyright © AudioFile, Portland, Maine
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- PublisherBusiness Plus
- Publication date2004
- ISBN 10 0446692700
- ISBN 13 9780446692700
- BindingPaperback
- Number of pages352
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How to Grow When Markets Don't (Paperback or Softback)
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How to Grow When Markets Don't
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How to Grow When Markets Don't by Slywotzky, Adrian, Wise, Richard, Weber, Karl [Paperback ]
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How To Grow When Markets Don't (Paperback)
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Book Description Paperback. Condition: new. Paperback. In a world of product saturation and market crashes, can companies achieve double-digit growth Absolutely! Old-line companies are creating new profits through 'demand innovation'. They're thinking beyond their products, exploring the opportunities that surround them and discovering exciting new possibilities for growth. Packed with case studies on how to mine your company's hidden assets that can improve the bottom line immediately, this book gives managers the tools they need to keep their company vital in challenging economic times. An eye-opening look at the business dilemma of trying to maintain solid growth - with pragmatic solutions on how to accomplish that goal. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780446692700
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