The Great American Blow-Up: Puffery in Advertising and Selling - Hardcover
How does advertising really work? This thoroughly revised edition of Ivan Preston’s popular classic, The Great American Blow-Up, provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid–1970s to the present.
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The first edition sold more than 10,000 copies.
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This book provides new examples of puffery and deceit in advertising. Preston thoroughly examines the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid-1970s to the present.
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- PublisherChicago, Illinois, U.S.A.: Univ of Wisconsin Pr
- Publication date1975
- ISBN 10 0299067300
- ISBN 13 9780299067304
- BindingHardcover
- Edition number1
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The Great American Blow-Up: Puffery in Advertising and Selling
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Chicago, Illinois, U.S.A.: Univ of Wisconsin Pr
(1975)
ISBN 10: 0299067300
ISBN 13: 9780299067304
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The Great American Blow-Up: Puffery in Advertising and Selling
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Chicago, Illinois, U.S.A.: Univ of Wisconsin Pr
(1975)
ISBN 10: 0299067300
ISBN 13: 9780299067304
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The Great American Blow-Up: Puffery in Advertising and Selling
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Chicago, Illinois, U.S.A.: Univ of Wisconsin Pr
(1975)
ISBN 10: 0299067300
ISBN 13: 9780299067304
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Hardcover
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THE GREAT AMERICAN BLOW-UP: PUFF
Published by
Chicago, Illinois, U.S.A.: Univ of Wisconsin Pr
(1975)
ISBN 10: 0299067300
ISBN 13: 9780299067304
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Hardcover
Quantity: 1
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