Great American Blow-Up: Puffery in Advertising and Selling - Softcover
How does advertising really work? This thoroughly revised edition of Ivan Preston’s popular classic, The Great American Blow-Up, provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid–1970s to the present.
"synopsis" may belong to another edition of this title.
From the Publisher:
The first edition sold more than 10,000 copies.
From the Back Cover:
This book provides new examples of puffery and deceit in advertising. Preston thoroughly examines the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid-1970s to the present.
"About this title" may belong to another edition of this title.
- PublisherUniv of Wisconsin Pr
- Publication date1977
- ISBN 10 0299067343
- ISBN 13 9780299067342
- BindingPaperback
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Great American Blow-Up: Puffery in Advertising and Selling
Published by
Univ of Wisconsin Pr
(1977)
ISBN 10: 0299067343
ISBN 13: 9780299067342
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Paperback
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Book Description Paperback. Condition: Very Good. Minor wear on the covers, corners, and the edges. Like shelf wear. Seller Inventory # mon0002238300
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The Great American Blow-Up: Puffery in Advertising and Selling
Published by
Univ of WI Press, Madison
(1977)
ISBN 10: 0299067343
ISBN 13: 9780299067342
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Softcover
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Book Description Condition: Very Good+. Dust Jacket Condition: No Dust Jacket. Lg softbound, , very sl edge wear. Top pg edges, inside front have red "X". Top pg edges, inside front have red "X".; SC, octavo; 368 pages. Seller Inventory # 27471
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Great American Blow-Up: Puffery in Advertising and Selling
Published by
Univ of Wisconsin Pr, Chicago, Illinois, U.S.A.
(1977)
ISBN 10: 0299067343
ISBN 13: 9780299067342
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Paperback
Quantity: 1
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Book Description Paperback. Condition: Good. Reasonable and presentable paperback edition. Some shelf wear and edge wear to the covers. Nice tight binding and the text flows clearly from beginning to end. Enjoy this worthwhile edition. Book. Seller Inventory # 090120133741222
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Great American Blow-Up: Puffery in Advertising and Selling
Published by
Univ of Wisconsin Pr
(1977)
ISBN 10: 0299067343
ISBN 13: 9780299067342
Used
Paperback
Quantity: 1
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Book Description Paperback. Condition: Very Good. crisp clean w/light shelfwear/edgewear - may have remainder mark Standard-sized. Seller Inventory # 0299067343-02
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Great American Blow-Up: Puffery in Advertising and Selling
Published by
Univ of Wisconsin Pr
(1977)
ISBN 10: 0299067343
ISBN 13: 9780299067342
Used
Paperback
Quantity: 1
Seller:
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Book Description Paperback. Condition: Very Good. Binding: Unknown VG. in wraps dj. 368. Trade pb edition. 8vo. Seller Inventory # 5843
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