International marketing - Hardcover
Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
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- PublisherR. D. Irwin
- Publication date1979
- ISBN 10 0256021538
- ISBN 13 9780256021530
- BindingHardcover
- Edition number4
- Number of pages734
- Rating
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International Marketing
Published by
R. D. Irwin
(1979)
ISBN 10: 0256021538
ISBN 13: 9780256021530
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Hardcover
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Book Description Condition: Good. Used book that is in clean, average condition without any missing pages. Seller Inventory # 38251003-6
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International Marketing
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R. D. Irwin, United Kingdom, Homewood, Ill.
(1979)
ISBN 10: 0256021538
ISBN 13: 9780256021530
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Book Description Paperback. Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Seller Inventory # GOR012378296
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International Marketing
Published by
R. D. Irwin
(1979)
ISBN 10: 0256021538
ISBN 13: 9780256021530
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Hardcover
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Book Description Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Seller Inventory # M00256021538-V
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International marketing
Published by
R. D. Irwin
(1979)
ISBN 10: 0256021538
ISBN 13: 9780256021530
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Hardcover
Quantity: 1
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Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 11-0256021538-G
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International marketing
Published by
R. D. Irwin
(1979)
ISBN 10: 0256021538
ISBN 13: 9780256021530
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 6-0256021538-G
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International Marketing
Published by
Richard D. Irwin, Inc. 1979
(1979)
ISBN 10: 0256021538
ISBN 13: 9780256021530
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Hardcover
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Book Description Hardcover Marketing; This fourth Ed. of International Marketing continues the form and context of earlier Ed.s with a broad conceptual focus on the marketing management problems, techniques and strategies necessary to incorporate the marketing concept into the framework of the world marketplace. (734 Pgs.) BOOK NEAR VVG. Seller Inventory # AA-HC-1099
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