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Published by Richard D. Irwin, Inc. 1979, 1979
ISBN 10: 0256021538ISBN 13: 9780256021530
Seller: 2nd Hand Books, Kenner, LA, U.S.A.
Book
Hardcover Marketing; This fourth Ed. of International Marketing continues the form and context of earlier Ed.s with a broad conceptual focus on the marketing management problems, techniques and strategies necessary to incorporate the marketing concept into the framework of the world marketplace. (734 Pgs.) BOOK NEAR VVG.