About this Item
Bibliographic Details
Title: The Last Mile: Broadband and the Next ...
Publisher: Blacklick, Ohio, U.S.A.: McGraw-Hill
Publication Date: 2000
Binding: Hardcover
Book Condition: As New
Dust Jacket Condition: As New
About this title
Introduces the technology, shortcomings, and potential of broadband, explains its implementation in businesses, and suggests ways for companies to use broadband to increase productivity.
From the Author:"Wake up and smell the bandwidth" Natalie and I work in a very fast-paced environment. Not only do we have to follow technology trends, but lack of early adoption could cost us a client or our jobs. Months ago we knew that Broadband was coming and we had to figure out everything about it quickly. The result of months of research, investigation and visiting companies and interviewing companies created The Last Mile. This book is for anyone working in any industry who needs to see how the Internet is going to radically change in the coming months and years ahead. Who are your real new customers, how do you reach them and what are they going to expect from you? There is a very easy to read technical section that covers all the buzz words and technologies that will help you understand how Broadband works. This knowledge will be your best defense in creating original and compelling Broadband content that your new customers will demand. Check out the book, we know you'll like it. - Jason & Natalie
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