Strategies for Electronic Commerce and the Internet

Lucas, Henry C.; Lucas, Henry Jr.

ISBN 10: 0262122421 / ISBN 13: 9780262122429

Published by Cumberland, Rhode Island, U.S.A.: Mit Pr, Cumberland, Rhode Island, U.S.A., 2001

About this Item

Language: eng Language: eng Language: eng Language: eng. Seller Inventory # ABE-628697770

Bibliographic Details

Title: Strategies for Electronic Commerce and the ...

Publisher: Cumberland, Rhode Island, U.S.A.: Mit Pr, Cumberland, Rhode Island, U.S.A.

Publication Date: 2001

Binding: Hardcover

Book Condition: As New

Dust Jacket Condition: As New

About this title

Synopsis:

A guide to help business managers better compete in the age of the internet and electronic commerce.

This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.

Review:

The Internet isn't going anywhere. Businesses that exploit it wisely will succeed, while those who don't will have to struggle mightily to compete. Academic business analyst Henry C. Lucas Jr. seeks strategies that work and reports on them in Strategies for Electronic Commerce and the Internet. Definitely not light reading, the prose is targeted at managers, executives, and entrepreneurs charged with developing or improving their company's Internet-related business.

Following the work of successful organizations like Cisco and Dell, analyzing strategies of dot-com phenomena like Amazon.com, and considering the introduction of massive change into a company's infrastructure, Lucas provides a complete education on the whys and hows of electronic commerce. Readers who fill in the details and put their own Internet plans into action will be at a distinct advantage--until the next communications revolution. --Rob Lightner