The Popcorn Report

Popcorn, Faith

ISBN 10: 0385400004 / ISBN 13: 9780385400008

Published by Doubleday Business, 1991

About this Item

Seller Inventory # 0385400004-3-24784846

Bibliographic Details

Title: The Popcorn Report

Publisher: Doubleday Business

Publication Date: 1991

Binding: Hardcover

Book Condition: Good

About this title

Synopsis:

Speculates on the three major trends that will influence American business in the future--cocooning, or the urge to stay home; an emphasis on survival in a ruined environment; and a return to youth culture

About the Author:

Faith Popcorn, bestselling author of The Popcorn Report and chairman of BrainReserve, Inc., the New York-based marketing consulting firm she founded in 1974, is recognized as America's foremost trend expert. Identifying such sweeping societal concepts as "Cocooning," "Cashing Out," "FemaleThink," and "Pleasure Revenge," she has developed a unique method of understanding consumer needs to prepare her clients for the future marketplace. As key strategist for BrainReserve, Popcorn uses her insight on cultural and business trends to develop new products, reposition established brands, and define areas of new business opportunity.

Documented as having a 95% accuracy rate, Popcorn correctly predicted the demand for fresh foods, four-wheel drives, and the failure of New Coke. She was the first to target the stay-at-home syndrome and to anticipate the explosive growth in home delivery, home businesses, and home shopping. Her hour-long seminar, which focuses on how today's trends are affecting consumer lifestyles and purchase behavior, has been presented to thousands of audiences across the globe.

Popcorn is a graduate of New York University and New York's High School for the Performing Arts. She lives and works in Manhattan and Wainscott, New York.