More Secrets of Successful Exhibiting - Softcover

Lippman, Sam; Friedmann, Susan; Greene III, Charles; Hasbrouck, John; Obermeyer, Jim; Cohen, Elaine; Demetros, Valerie A.M.; Smith, Marcia A.; Ellis, Christine A.; Smith, Mark S.A.; Cox, Skip

Softcover

ISBN 10: 1890427055 ISBN 13: 9781890427054

Publisher: Aviva Publishing, 1998

Synopsis

More of America's most respected authorities in the trade show industry reveal a goldmine of powerful strategies, tips and insights to help improve a company's exhibiting success.

About this title

Review:

From schmoozing your boss for the money, to schmoozing your visitors for the business; when it comes to working a trade show, this book is what you need. -- Susan RoAne, Author, "How to Work a Room"

If knowledge is power, then this is a powerful, book. The knowledge contained in this second book of the Successful Exhibiting series comes directly from the experiences of prominent experts in the exposition industry. -- Patti J. Shock, College of Hotel Administration, University of Nevada

Your competition might outspend, out-promote, or out-flank you, but with the ideas in this boo, they'll never outsmart, out-gun or out-fight you. -- Jeff Slutsky, Author, "Smart Marketing"

About this edition

• Publisher: Aviva Publishing
• Publication date: 1998
• ISBN 10: 1890427055
• ISBN 13: 9781890427054
• Binding: Paperback
• Edition number: 1
• Number of pages: 200
• Editor: Axelson Barbara