· Provides step-by-step guidance for students who will be conducting their first surveys to collect factual information, measure attitudes, and evaluate products, services, and programs using questionnaires.
· Each chapter is structured around easy-to-follow guidelines.
· Numerous examples illustrate the guidelines. The examples are on timely topics of interest to students.
· This short book is an ideal supplement for guiding students through a class project. At the end of Chapter 1, they write the objectives for their questionnaires. They then follow the guidelines in subsequent chapters to complete their project.
· Exercises at the end of each chapter allow students to practice their newly acquired skills.
· Students learn that using questionnaires in research is both an art and a science―with principles that need to be followed for efficient, effective data collection.
· Thoroughly field-tested for student interest and comprehension, this book is sure to please both you and your students.
· We’ve had highly positive feedback from the numerous professors who have adopted this book to guide students in conducting term projects.
· Provides step-by-step guidance for students who will be conducting their first surveys to collect factual information, measure attitudes, and evaluate products, services, and programs using questionnaires.
· Each chapter is structured around easy-to-follow guidelines.
· Numerous examples illustrate the guidelines. The examples are on timely topics of interest to students.
· This short book is an ideal supplement for guiding students through a class project. At the end of Chapter 1, they write the objectives for their questionnaires. They then follow the guidelines in subsequent chapters to complete their project.
· Exercises at the end of each chapter allow students to practice their newly acquired skills.
· Students learn that using questionnaires in research is both an art and a science―with principles that need to be followed for efficient, effective data collection.
· Thoroughly field-tested for student interest and comprehension, this book is sure to please both you and your students.
· We’ve had highly positive feedback from the numerous professors who have adopted this book to guide students in conducting term projects.
"synopsis" may belong to another edition of this title.
Shipping:
US$ 4.00
Within U.S.A.
Book Description Paperback. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_1884585949
Book Description Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think1884585949
Book Description Condition: new. Seller Inventory # FrontCover1884585949