Re-Engineering the Photo Studio: Bringing Your Studio into the Digital Age - Softcover

9781880559949: Re-Engineering the Photo Studio: Bringing Your Studio into the Digital Age
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Re-Engineering the Photo Studio shows photographers of all specialties how to use digital technology to upgrade their studios into competitive, self-sufficient operations, heighten the quality of their images, and increase profits. It tackles the hottest issues facing photographers today: how to get ahead of the fast-breaking changes in the business, provide customers with the most up-to-date services, and prepare for the technological advances of the future.

Equally designed for beginner, intermediate, and advanced computer users, the book explores every aspect of the transition from silver-based photography to digital imaging, including: image acquisition and conversion; enhancement, and output; buying or upgrading a computer for digital imaging; integrating new hard- and software into both creative and business operations; shopping for a digital camera; methods for recording and storing images; creating a business plan; developing a lucrative Internet marketing strategy.

Chapters cover resolution, scanners, Photo CD access, digital test prints, Web-ready images, file translation and conversion, removable media, pricing, digital delivery, and much more. The appendices contain tips for setting up a home-based studio, a glossary of digital imaging terms, and a complete listing of the companies mentioned, their addresses, and helpful Internet and Web locations. Re-Engineering the Photo Studio equips all photographers with the information and tools they need to maximize efficiency and profitability by bringing both their art and their business into the digital age.

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About the Author:
Joe Farace is a Colorado-based writer/photographer. He is a contributing editor to ComputerUSER and Professional Photographer Storyteller magazines, and writes the "Digital Innovation" column for Shutterbug magazine. Farace has published more than 730 articles on photography and digital imaging, as well as nineteen books, including The Digital Imaging Dictionary and The Photographer's Internet Handbook (Allworth Press).
From Library Journal:
Although slowed somewhat by the high cost, a revolution created by digital cameras is taking place in all areas of photography, from the business office of the commercial photo shop to the artist's studio. Farace (The Photographer's Internet Handbook, LJ 6/1/97) discusses critical questions?such as image quality, long a concern of purists?as well as the types of digital cameras currently available. He also addresses computers, scanners, printers, and other related equipment and software. Farace then deals at length with image acquisition, conversion and delivery of digital photographs, and filing and storing images. The appendixes provide excellent information on setting up a home-based digital studio, as well as a glossary and a directory of manufacturers and suppliers. This excellent, in-depth source provides nearly everything one needs to know to make the transition from silver-based to digital photography. Although directed primarily to professional photographers, this book is an excellent resource for anyone interested in the relationship of cameras and computers. Highly recommended for all photography collections.?Raymond Bial, Parkland Coll. Lib., Champaign, IL
Copyright 1998 Reed Business Information, Inc.

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  • PublisherAllworth Pr
  • Publication date1998
  • ISBN 10 1880559943
  • ISBN 13 9781880559949
  • BindingPaperback
  • Number of pages207

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