Making Customers Count : A Guide to Excellence in Customer Care - Softcover

9781852521097: Making Customers Count : A Guide to Excellence in Customer Care
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"Making Customers Count" started as a collection of case studies of companies which had introduced programmes of customer care. But what began as an attempt to identify best practice rapidly became an intensive study of why the majority of customer care schemes go wrong and most importantly, how to ensure that schemes do succeed. This book is a reference for companies seeking to develop or maintain an effective customer care programme. It provides a framework for building customer responsiveness into the day-to-day routines of business, while drawing on the experience - both positive and negative - of a wide range of companies, including: Anglian Windows, Avis UK, Booker Food Services, British Airways, British Gas, Elanco Qualicaps, Four Square, Kwik-Fit Holdings, Marks & Spencer, Mecca Leisure, Mercury Communications, Rank Xerox, Royal Bank of Scotalnd, Woolwich Building Society, and Woolworths.

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  • PublisherManagement Books 2000 Ltd
  • Publication date1993
  • ISBN 10 1852521090
  • ISBN 13 9781852521097
  • BindingPaperback
  • Number of pages224

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9781852510480: Making Customers Count: A Guide to Excellence in Customer Care

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ISBN 10:  185251048X ISBN 13:  9781852510480
Publisher: Mercury Books, 1991
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Clutterbuck, David, Kernaghan, Sue
Published by Management Books 2000 Ltd (1993)
ISBN 10: 1852521090 ISBN 13: 9781852521097
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ISBN 10: 1852521090 ISBN 13: 9781852521097
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ISBN 10: 1852521090 ISBN 13: 9781852521097
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9781852521097. Seller Inventory # 9257272

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Published by 2000 (1994)
ISBN 10: 1852521090 ISBN 13: 9781852521097
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