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In Business the AOL Way, David Stauffer examines this remarkable success story. While it may seem today that AOL has been a prominent name in the new-media world for as long as Apple or Microsoft, AOL in fact had fewer than 200,000 subscribers as recently as 1993. That number increased by a factor of 7,000% over the following five years. Before most executives even knew what the internet was, Steve Case had clearly seen its business potential. And while most of the superstar companies of the dot com world can only tell their investors of profits to come at some indefinite future date, AOL has achieved profitability that many believe can only grown stronger in coming years.
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"While most Internet companies are small-time startups awash in red ink, AOL has become the first new-media company on a grand scale, more comparable to Newsweek or a cable company like TCI than to Netscape." ? Fortune, March 30, 1998 During prime time, the number of people logged on to AOL is more than are watching top-drawing cable networks such as MTV and CNN.
"AOL survived in part because Case was able to convey his quiet confidence to jittery customers, and because he was able to move more quickly and decisively to fix problems than his corporate competitors." ? Newsweek, January 24, 2000
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Book Description Hardcover. Condition: New. Dust Jacket Condition: Fine. 1st Edition. d.j. has a small rip on the bottom Language: eng Language: eng Language: eng Language: eng. Seller Inventory # ABE-17385058915