From the Author:
My primary motivation to write a book about this subject was to address the fundamental gap in worldview, perception, and communication between the West and the Arab World. The media coverage of the Iraq War provided a fitting case study of how this gap can be created through the distribution and framing of information.War coverage is not merely a dry representation of conflictingviewpoints. It is infused with flesh, blood, and emotion. The triumph of the orchestrated image andwar-as-spectacle, which thrills and entertains some people, means also that viewershave become direct participants, as war outcomes are partly decided in livingrooms.
About the Author:
Dr. Tarek Cherkaoui is an international expert in the field of strategic communications and strategic management within the creative industries and tertiary education in Qatar, the United Kingdom, New Zealand, and Malaysia.Cherkaoui holds strong strategic management and communications academic pedigree, with a master's degree in strategic studies from the National University of Malaysia, and a Ph.D. in media and communication studies from the Auckland University of Technology (New Zealand), for which he obtained the 2010 Dean's Award for Excellence in Postgraduate Studies. His research interests include the Arab transnational media, public diplomacy, propaganda and information control, soft power, media-military relations, political and military affairs - specifically within a MENA context.
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