The Perfect Package: How to Add Value Through Graphic Design - Softcover

Fishel, Catharine M.

3.22

9 ratings by Goodreads

9781592530120: The Perfect Package: How to Add Value Through Graphic Design

Softcover

ISBN 10: 1592530125 ISBN 13: 9781592530120

Publisher: Rockport Pub, 2003

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The Perfect Package is a visual presentation of 25 graphic design projects in which the design has created a perceived value for the product that is more valued than the product itself. This book examines in detail the design elements that make these products and services desirable to the consumer and illustrates why and how these design stand out against the competition. Eye-catching images and in-depth text illustrate and analyze the concept and creative process behind each project. Each project selected boasts graphics, marketing or packaging so unique and so different that they have taken on a life of their own, apart from the products they were designed to contain or promote. They have become iconic in the hearts of the consumer.

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From the Publisher:

Presents an inspirational collection of identity, packaging, advertising, broadcast, Web, and publication design where top designers from around the world have created images which are coveted, collected, and purchased for the sake of the design itself.

About the Author:

Catharine Fishel runs Catharine & Sons, a full-service editorial company that specializes in working with designers and related industries. Editor of Dynamic Graphics magazine, she frequently writes for Step-by-Step Graphics, PRINT, DesignNet, and other trade publications. She is the author of Paper Graphics, Minimal Graphics, Redesigning Identity, and Designing for Children, and co-author of Logolounge. She lives in Morton Illinois.

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