Designing for Children: Marketing design that speaks to kids - Softcover

Fishel, Catharine

Softcover

ISBN 10: 1564968006 ISBN 13: 9781564968005

Publisher: Rockport Pub, 1999

Synopsis

Marketing to kids has become a multibillion-dollar industry--transforming child's play into serious business. Product creators and designers have multiple channels through which to access market--including the Web and the new wireless devices--but first,they must understand what innately appeals to the savvy, market-wise young people of today. This book reveals how to create designs that truly speak to the interests of kids. Examining a wide range of successful campaigns for food, toys, magazines, websites, and entertainment for children, it takes readers through the false starts, challenges, and design revisions that initially plagued each campaign--and then reveals the solutions that resulted in the final, kid-smart design. Including interviews with campaign creators and members of the young market they target, it provides unique insights into what makes for a successful campaign--from the expert perspective of a kid.--From publisher description.

About this title

About the Author:

Catharine Fishel specializes in working with and writi

About this edition

• Publisher: Rockport Pub
• Publication date: 1999
• ISBN 10: 1564968006
• ISBN 13: 9781564968005
• Binding: Paperback
• Number of pages: 160
• Illustrator: Zajas Leeann Leftwich