Letterhead + Logo Design 5 (LETTERHEAD AND LOGO DESIGN) - Hardcover

Rockport Publishers

Hardcover

ISBN 10: 1564964051 ISBN 13: 9781564964052

Publisher: Rockport Pub, 1999

Synopsis

The fifth volume in the "Letterhead and Logo Design" series is a remarkable collection of new and innovative letterheads and logos by today's top designers. Each of the designs successfully captures the personality of the businesses while still effectively and clearly communicating their identities.

* Includes 300 letterhead and logo designs in a variety of formats: letterheads, envelopes, business cards, logos, labels, and related materials.
* Detailed captions include information about the people involved in the design process, as well as what software was used, what paper was chosen, and how it was printed.
* Features designs for all kinds of businesses - professional services, manufacturers, restaurants, retail establishments, and creative services.
* Offers a comprehensive look at a variety of styles.

This volume along with the others in the series continues to be an important tool for graphic designers and businesses alike.

About this title

Excerpt. © Reprinted by permission. All rights reserved.:

Introduction, by Walter Alden:
Who can deny the importance of a logo? A good brand identity will sell a product or confirm the legitimacy of any project. In designing this graphic element to be successful in the global marketplace, flexibility is key. A logo must translate on paper, over fax, over Internet, and be easily recognizable in every language. Colors and shapes mist carefully be considered in order to effectively cross all cultural barriers. It must be timeless in its style and not be caught in current trends.

The logos presented in this book are exciting, new, and varied. Most have successfully met the requirements of a successful global design, others are on the way. While this book shows the logos presented on Letterhead, it is clear that the business world is moving away from paper to electronic media.

About this edition

• Publisher: Rockport Pub
• Publication date: 1999
• ISBN 10: 1564964051
• ISBN 13: 9781564964052
• Binding: Hardcover
• Number of pages: 192