Fear, Greed and the End of the Rainbow: Guarding Your Assets in the Coming Bear Market - Softcover

9781550138962: Fear, Greed and the End of the Rainbow: Guarding Your Assets in the Coming Bear Market
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North Americans are frenetic about stocks, convinced that the markets have nowhere to go but up. Each month, more and more novice investors pull their money out of their stagnant bank accounts and low-interest GIC’s and plough them into mutual funds and similar investments. In a compelling argument, Andrew Sarlos sounds an alarm against all this frenzied activity. (1997)

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From Publishers Weekly:
Canadian investor Sarlos, sounding like a voice of doom, predicts a bear market in the next year or so that will last into the coming millennium. This dire warning, with brief histories of market panics and a short course in economic theory, forms the bulk of his cautionary tale. The basic point, which Sarlos repeats like a mantra, is that a bear must come because there has never been a sustained bull market. He goes even further, arguing that the bear will be one of the hardest ever because history shows that longer bulls lead to longer bears, and the current bull has had a 15-plus-year ride. Given his premise, the strategies Sarlos offers in the last quarter of the book don't seem that useful. "Don't buy at the top" of a bull market, he advises, and don't "expect to make money in a bear market." He also writes that if you can afford to wait out a bear, keep your money in stocks, but if you need cash soon for retirement, reduce your equity holdings. These and similar tips (e.g., diversify) make up the rest of this shallow guide.

Copyright 1998 Cahners Business Information, Inc.

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  • PublisherKey Porter Books
  • Publication date1997
  • ISBN 10 1550138960
  • ISBN 13 9781550138962
  • BindingPaperback
  • Edition number1
  • Number of pages188

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