111 Ways to Justify Your Commission: Value-Adding Strategies for Real Estate Agents and Brokers - Softcover

Lee, Michael

Softcover

ISBN 10: 1427754705 ISBN 13: 9781427754707

Publisher: Kaplan Publishing, 2007

Synopsis

Due to the growing threat of discounted real estate services and online competetion, the number of real estate transactions completed by traditional professionals is dropping every year. Therefore, real estate professionals today are finding that the basic services of the past no longer are enough to appease the savvy consumer interested in buying of selling a home. The average commission rate dropped 16% from 1991 to 2004 according to industry real estate analyst REAL Trends. Only those agents who learn how to justify their commissions will be paid what they're worth. In 111 Ways to Justify Your Commissiion, author, real estate broker, and speaker Michael D. Lee arms real estate professionals with new methods of adding value to their services without compromising their livelihoods. Using tips, anecdotes, charts, and figures to outline a proven strategy, this guide provides practical, tangible, and easy-to-follow steps that add tremendous value to a real estate business, allowing real estate professionals to stay competetive in an evolving industry.

About this title

About the Author:

A licensed real estate agent and broker since 1977, Michael D Lee, CRS, GRI, speaks to approximately 10,000 real estate professionals annually at programs including the National Associatiion of REALTORS Conventions, the CRS Sell-a-bration, the Women's Council of Realtors Convention, and more. He has sold millions of dollars of residential and commercial property and written real estate courses and books.

About this edition

• Publisher: Kaplan Publishing
• Publication date: 2007
• ISBN 10: 1427754705
• ISBN 13: 9781427754707
• Binding: Paperback
• Number of pages: 240