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"As I look at the exploration of Mars through the lens The Medici Effect offers, I see pathways ahead that were previously invisible, and possibilities that we must consider. Any book that has this effect on anyone is far more than a good read. Let the sleeper awake!"
—Dr. James B. Garvin, Lead scientist, NASA's Mars Exploration Program
"The Medici Effect is a bold and original study of something that is generally thought to defy analysis—the nature of creativity and innovation."
—Tom Freston, Chairman & CEO MTV Networks
"Diversity in ideas and experiences breeds the remarkable fruit of invention. In The Medici Effect, Johansson has brought this simple notion to us in a way that is entertaining, informative and very valuable. Drop what you’re doing and read it!"
—Dr. Gil Amelio, technologist, inventor and corporate leader; Former Chairman and CEO, Apple Computer
"This is an amazing story, well told and entertaining. More importantly it's a major breakthrough in thinking that can accelerate creativity for those who invest the time to read it and learn from it. The timing of The Medici Effect could not be better."
—Gary Moore SVP, Advanced Services, Cisco Systems, Inc.
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