Trademark: Legal Care for Your Business & Product Name - Softcover

9781413306996: Trademark: Legal Care for Your Business & Product Name
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Protect the marks that mean everything to your business. Trademarks -- the names and symbols that identify your business, brand and products in the marketplace -- are important assets that you need to choose carefully, then vigilantly defend. You can protect business names, product names, product packaging, logos, slogans, domain names...anything that identifies your company, product or service! With Trademark, you get the most up-to-date information you need to defend your creations. Learn how to choose marks that competitors can't copy, search for other marks that might conflict with yours, register a name or other mark, protect and maintain your marks' legal strength and understand and resolve disputes outside the courtroom. Thoroughly updated, the 8th edition of Trademark provides the most current information on domain names, changes to trademark statutes and case law, and the latest registration processes.

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Review:
Names, logos, and other unique corporate identifying marks are the true calling cards of any business, and the third edition of Trademark: Legal Care for Your Business & Product Name, by attorneys Kate McGrath and Stephen Elias, explains in an easy-to-understand fashion how to choose these vital assets properly and then protect them diligently. Revised to reflect changes that have come about because of the advent of cyberspace, it offers clear instructions on initial selections, searches to ensure availability, state and federal registration procedures, correct use, and adjudication of any disputes that result.
About the Author:
Stephen R. Elias is an attorney and former associate publisher at Nolo, as well as current President of the National Bankruptcy Law Project. He is the author of many Nolo books, including recently The New Bankruptcy. Other titles include Special Needs Trusts and How to File for Chapter 7 Bankruptcy. He is also one of the original authors/designers of Nolo's bestselling WillMaker software. Steve holds a law degree from Hastings College of Law and was a practicing attorney in California, New York and Vermont before joining Nolo. He has been featured in such major media as The New York Times, The Wall Street Journal, Newsweek, Good Morning America, 20/20, Money magazine, and more.

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  • PublisherNOLO
  • Publication date2007
  • ISBN 10 1413306993
  • ISBN 13 9781413306996
  • BindingPaperback
  • Number of pages384
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Other Popular Editions of the Same Title

9781413312560: Trademark: Legal Care for Your Business & Product Name

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