Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits - Softcover

Diaz-Ortiz, Claire

Softcover

ISBN 10: 1400214963 ISBN 13: 9781400214969

Publisher: HarperCollins Leadership, 2019

Synopsis

Most business owners are blindly guessing at their social media strategy, and it’s costing them time and money. Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. 

Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:

• STORY
• HOW
• AUDIENCE
• REACH
• EXCELLENCE

Social Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.

About this title

About the Author:

Claire Diaz-Ortiz (@claire) is an author, speaker and innovation advisor who was an early employee at Twitter. Named one of the 100 Most Creative People in Business by Fast Company and called “The Woman Who Got the Pope on Twitter” by Wired, she holds an MBA and other degrees from Stanford and Oxford and has been featured widely in print and broadcast media. She is the award-winning author of eight books that have been published in more than a dozen countries.

About this edition

• Publisher: HarperCollins Leadership
• Publication date: 2019
• ISBN 10: 1400214963
• ISBN 13: 9781400214969
• Binding: Paperback
• Number of pages: 144