Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World - Hardcover

Miller, Mark; Conley, Lucas

Hardcover

ISBN 10: 1260117561 ISBN 13: 9781260117561

Publisher: McGraw Hill, 2018

Synopsis

Winner of a 2019 International Book Award, Silver Medalist in the 2019 American Business Awards, Finalist for International Book of the Year at the 2019 Business Book Awards, and one of Forbes' Top Ten Business Books for 2018. 
 
A book for a different breed of business leader, one who looks beyond the moment to create a life of significance.

Most of us are familiar with the traditional way of looking at legacy―something preserved in the past. Traditional legacy is all around us, evidenced by the steady churn of autobiographies, bequests, commemorations, and dedications we are forever leaving in our collective cultural wake. This is not the legacy you will find in this book.

Legacy in the Making celebrates an active, dynamic form of “modern legacy,” seen through the eyes of a select group of extraordinary men and women who are pursuing their enduring ambitions in the age of now. More than caretakers of the past, these modern legacy builders are also the authors of a vital today and tomorrow. Rather than leaving their legacies behind them, they are looking ahead to harness their long-term ambitions and inspire others to help carry them forward. These are not static, traditional legacies. These are legacies in the making.

About this title

From the Publisher:

Mark Miller is the founder of The Legacy Lab, a research and consulting practice, and the chief strategy officer at Team One. Named a Trendsetter and an Agency Innovator by The Internationalist, Miller’s work in helping global brands drive change has earned awards and recognitions from the Advertising Research Foundation, the American Association of Advertising Agencies, and Effie Worldwide.
Lucas Conley is a writer with The Legacy Lab, the author of Obsessive Branding Disorder, and the coauthor of The Method Method. A former researcher for The Atlantic and staff writer for Fast Company, he has written for The Boston Globe, ESPN Magazine, SPIN, and The Wall Street Journal Magazine. Conley has appeared on The Colbert Report, ABC World News, CNN’s BookTV, NPR, and at South by Southwest.

From the Back Cover:

“This book is a must-read for anyone who wants their work to last beyond their lifetime.” Simon Sinek, optimist and New York Times bestselling author, Start with Why and Leaders Eat Last 
“If it’s your personal ambition to build a culture, a mission, an enterprise—a brand—that endures in this short-term-besotted business world, Legacy in the Making is your blueprint.” Eric Schurenberg, CEO of Mansueto Ventures, publisher of Fast Company and Inc. magazines 
“Legacy in the Making is a masterful, comprehensive, and thoughtful book that will steward you to achieve relevant, prosperous, and enduring brand strength. If you care about the impact of your brand stewardship, there is no better book for you.” Joseph Michelli, Ph.D., CCXP, New York Times #1 bestselling author, The Starbucks Experience, Driven to Delight, The Zappos Experience, and The New Gold Standard 
“A must-read to inspire and educate about what it means to be an effective leader and change-maker in today’s ever-changing world.” Reshma Saujani, founder and CEO, Girls Who Code, New York Times bestselling author, Girls Who Code and Women Who Don’t Wait in Line 
“This book will make you ask fundamental questions. How you answer them will not only determine your brand in business, it will determine your identity in life.” Alan Webber, cofounder, Fast Company magazine 
“Legacy in the Making is a powerful book that will enable entrepreneurs and executives alike to learn the trade secrets toward building a lasting, impactful brand and mission.”Tiffany Pham, founder and CEO, Mogul 
“Legacy in the Making has it right. To achieve more than just fleeting success, to thrive long term in a short-term world, leaders need to not only write their brand’s history every day, but also to coauthor it with those who share their ambition.” Jonah Berger, Wharton professor and bestselling author, Contagious and Invisible Influence 
“Legacy in the Making beautifully explores the important crossroads businesses face and, with story and heart, it aligns passion and purpose to amplify the power of business to lead, to be revolutionary, and to be a profound change-agent for us all.” Christopher Gavigan, cofounder and chief purpose officer, The Honest Company, bestselling author, Healthy Child Healthy World 
“If you’re a brand leader or marketer, grab this book. Better yet, share it with your entire company.” Simon Mainwaring, founder and CEO, We First Inc., New York Times bestselling author, We First 
“An important and richly stimulating counterpoint to the powerful quarter-by-quarter undertow we all feel—and too often succumb to—in the business world around us.” Adam Morgan, founder, eatbigfish, international bestselling author, Eating the Big Fish, coauthor of A Beautiful Constraint 
“Legacy in the Making is an inspiring, practical, story-rich guidebook to help you grow your brand—in the short and long term—while achieving your own personal ambition.”Jim Stengel, former global marketing officer, Procter & Gamble, author, Unleashing the Innovators and Grow 
“Legacy in the Making dives into the question every modern business is asking of itself: How do you create meaningful impact in a world where change is the only constant? This book is a fantastic resource and inspiration for leaders of today, and tomorrow.”Arthur Sadoun, chairman and CEO, Publicis Groupe

About this edition

• Publisher: McGraw Hill
• Publication date: 2018
• ISBN 10: 1260117561
• ISBN 13: 9781260117561
• Binding: Hardcover
• Edition number: 1
• Number of pages: 276