Meet Murray - Softcover

Edward S. Dolan; Eric W. Leaman; Michael J. Marinaccio Ph.D.

Softcover

ISBN 10: 0980059704 ISBN 13: 9780980059700

Publisher: Epic Results, Inc., 2007

Synopsis

Almost every sales method can trace its origins to the experiences of corporations selling to other corporations. Great if you are selling to corporations but way off the mark if you are selling to small/medium businesses. Business owners are people, not corporations!

Every effective sales method begins with an understanding of the customer - his or her motivation and buying behavior. So if your customers include independent or small-to-medium sized businesses, then you need to understand your customer: the business owner.

Meet Murray, a business owner, an entrepreneur! For the record, Murray is a caricature, representing both male and female entrepreneurs. Murray is the independent, self-reliant and self-responsible spirit of entrepreneurialism. Murray starts hundreds of thousands of businesses every year. Murray drives the economic engine.

My name is Murray. You know me and do business with me everyday. There are about 24 million businesses in America and I run pretty close to every one of them.

I wake up in the morning thinking about my business.

All day long I work at my business.

And when I finally go home for the evening, I worry about my business.

If you re looking to have small-businesses as your customers, you better get to know me...My name is Murray!

About this title

About the Author:

Ed Dolan is a veteran in steering businesses to success. In his 30-plus years of executive management and leadership he has achieved breakthrough performance in sales, profitability and customer satisfaction. Through personal contact in his private consulting practice, teaching and leadership of business development programs, Ed has provided advice, training and guidance, which have enabled thousands of business owners to successfully start and grow their businesses.

Eric Leaman After 20 years as a marketing innovator with several Fortune 500 companies, Eric refocused his efforts in 1992 to provide advice and guidance directly to business owners. He is now very actively involved in the entrepreneurial community, providing key aid to business owners to improve their professional and personal performance.

Mike Marinaccio, Ph.D. With more than 30 years experience as senior manager, strategic planner, implementer, and consultant, Mike brings an exceptionally successful track record working with business owners. He holds a doctorate in organizational development and has worked extensively with a wide range of financial, operations, customer, personnel and marketing initiatives.

About this edition

• Publisher: Epic Results, Inc.
• Publication date: 2007
• ISBN 10: 0980059704
• ISBN 13: 9780980059700
• Binding: Perfect Paperback
• Number of pages: 49