Winning with the News Media: A Self-Defense Manual When You're the Story (1999 Edition) - Softcover

Jones, Clarence

Softcover

ISBN 10: 0961960345 ISBN 13: 9780961960346

Publisher: Winning News Media Inc, 1998

Synopsis

This is America's best book on news media relations. Clarence Jones was one of the nation's most honored investigative reporters in both newspapers and TV before he wrote this book. Then he left reporting to teach people like you how to cope with reporters and editors, cameras and microphones. The new, 2001 Edition is the Seventh Printing, with 408 pages of easy-to-read and easy-to-find material. Everything you need to know to defend yourself or do a better job of selling your side of the story. Winning with the News Media is the ultimate reference for media strategy; crisis management;, interview, news conference and presentation skills; and inside information — told by an insider — on how the media operate.

About this title

About the Author:

Now in its seventh edition, Winning with the News Media is the leader in its field. Author Clarence Jones knows what he's talking about.

As a highly-acclaimed investigative reporter in both newspapers and TV, he wrote the first version of this book in 1983, then left reporting to become a news media consultant, seminar leader, crisis manager, on-camera coach.

Nobody in America has comparable experience — insight — know-how.

He began as a full-time reporter for the Florida Times-Union while he was earning his journalism degree at the University of Florida. As one of the nation's most promising young journalists, he was granted a Nieman Fellowship at Harvard University. He wound up his newspaper career as Washington correspondent for The Miami Herald.

Then he went to WHAS-TV in Louisville, Kentucky to work undercover, investigating law enforcement corruption there. Eight months of street surveillance and smuggling hidden cameras into illegal bookie joints led to two documentaries that gained immediate national attention.

After two years in Louisville, he returned to Miami as investigative reporter for WPLG-TV, specializing in organized crime and government corruption. His work there earned three duPont-Columbia Awards (television's equivalent of the Pulitzer Prize). No other reporter for a local TV station has ever won the award three times.

His work in Miami also won four Emmys and the prestigious Robert F. Kennedy Award.

While he was still reporting, he also taught for five years at the University of Miami.

Jones works nationwide, teaching corporate and government executives media strategy, news conference and interview skills. This book is used as the text for his seminars, and by many corporations, associations and government agencies who do their own media training.

About this edition

• Publisher: Winning News Media Inc
• Publication date: 1998
• ISBN 10: 0961960345
• ISBN 13: 9780961960346
• Binding: Paperback
• Edition number: 6
• Number of pages: 400