"synopsis" may belong to another edition of this title.
The book profiles 15 designers and firms that have successfully undergone this transformation into the new multimedia/Web/interactive areas of design, including Duffy Design in New York (duffy.com), Segura, Inc. in Chicago (segura-inc.com), and Galie Jean-Louis of Seattle, the pioneering art director of MSNBC (msnbc.com).
Each case study documents the process of how new media was integrated into or evolved from the traditional print design environment. Designers face learning new technologies, dealing with new clients, and new challenges. At times these challenges include finding new team members such as musicians, videographers, or programmers, or deciding to outsource work if specialists are needed.
Along with color illustrations of Web sites and interactive projects, the book offers tips from each of the studios profiled. For example, Pinkhaus/The Designory in Florida (pinkhaus.com) advises, "Watch your behavior on the Web and let that be a guide as to how you should design."
Designers even share the challenges of their projects. For the Allina Health System, Hall Kelley in Minnesota (hallkelley.com) created an elegant and inviting interactive CD-ROM that organizes different levels of healthcare information with clean layout and iconography.
In addition to McCoy's essay, Taking the Leap into New Media features well-written pieces by Roger Black and Randy Weeks, which alone are worth the price of admission. If your studio is wondering how to proceed into the broader world of graphic design and new media, the valuable advice here can ease the transition. --Angelynn Grant
Topics covered: Fifteen case studies of design studios that have branched out into Web design, interactive design, and/or multimedia. Also, three essays by established writers/designers on the challenges of new media faced by established print designers.
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Book Description Paperback. Condition: Very Good. Based upon 15 case studies a number of top designers reveal how they took the leap and started using computers and digital graphics techniques to produce new forms of art and graphic design.'. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002831366
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Book Description Paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_396200962
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Book Description Condition: Sehr gut. 144 S. Umschlag leicht berieben, sonst gutes Exemplar. - The Second Computer Revolution by Katherine McCoy -- What Role Will Designers Play in the Future of the Internet? by Roger Black -- The Medium Is the Message, but What Language Are We Speaking? by Randy Weeks -- Case Studies -- The Design Office/T.D.O. Interactiv -- Duffy Design -- Galie Jean-Louis, MSNBC -- Sayles Graphic Design -- Nerve, Inc. -- Türkei Schwartz & Partners -- Segura, Inc. -- Sharleen Smith, USA Networks -- Zender + Associates -- Pinkhaus/The Designory -- Interactive Bureau -- Ronnie Peters.TimeWarner Networks -- Hall Kelly -- The DuPuis Group -- Oh Boy, A Design Company. ISBN 0891349537 Sprache: Englisch Gewicht in Gramm: 550 Mit zahlr. auch farb. Abb. - Broschiert. Seller Inventory # 932721