Clicking: 16 Trends to Future Fit Your Life, Your Work, and Your Business - Hardcover

Popcorn, Faith; Marigold, Lys

Hardcover

ISBN 10: 0887306942 ISBN 13: 9780887306945

Publisher: Harperbusiness, 1996

Synopsis

The best-selling author of The Popcorn Report offers readers guidelines for using major societal trends--including "anchoring," "clanning," and "pleasure revenge"--to make choices for improving career, relationships, lifestyle, and appearance. $120,000 ad/promo. Tour.

About this title

Review:

Heralded as "the Nostradamus of marketing" by Fortune magazine, Faith Popcorn is the premier trend guru; her national bestseller The Popcorn Report identified the business and personal trends that took off in the early 90's, from "cocooning" to "cashing out." Nobody has been more accurate in demonstrating how to profit from tracking the trends, and in Clicking, Popcorn describes how to CLICK into more recently identified trends to future-fit themselves professionally and personally. Clicking is an invaluable road map to the newest lifestyle trends. It's about possibilities, taking chances, and taking charge of the future -- now.

About the Author:

Faith Popcorn, bestselling author of The Popcorn Report and chairman of BrainReserve, Inc., the New York-based marketing consulting firm she founded in 1974, is recognized as America's foremost trend expert. Identifying such sweeping societal concepts as "Cocooning," "Cashing Out," "FemaleThink," and "Pleasure Revenge," she has developed a unique method of understanding consumer needs to prepare her clients for the future marketplace. As key strategist for BrainReserve, Popcorn uses her insight on cultural and business trends to develop new products, reposition established brands, and define areas of new business opportunity.

Documented as having a 95% accuracy rate, Popcorn correctly predicted the demand for fresh foods, four-wheel drives, and the failure of New Coke. She was the first to target the stay-at-home syndrome and to anticipate the explosive growth in home delivery, home businesses, and home shopping. Her hour-long seminar, which focuses on how today's trends are affecting consumer lifestyles and purchase behavior, has been presented to thousands of audiences across the globe.

Popcorn is a graduate of New York University and New York's High School for the Performing Arts. She lives and works in Manhattan and Wainscott, New York.

About this edition

• Publisher: Harperbusiness
• Publication date: 1996
• ISBN 10: 0887306942
• ISBN 13: 9780887306945
• Binding: Hardcover
• Edition number: 1
• Number of pages: 512
• Illustrator: Bierenbroodspot Gerti