The Radio & Television Commercial - Softcover
The Radio & Television Commercial gives you the practical guidance needed to create more powerful commercials that will sell more product. Whether you are a beginning student or a seasoned veteran, you'll find fresh insights and tips for creating more effective commercials, including easy-to-use guidelines that show how to think about, how to develop, and how to write a solid creative strategy - and integrate it into your overall plan; creative checkpoints and principles for evaluating radio and TV writing; suggestions for picking the best format - from problem-solution, to slice-of-life, to demonstration and more - for selling your product; tips for choosing the specific medium - from a 15-second radio spot to a 30-minute infomercial; cost-effective guidelines that enable you to produce high-quality commercials on a limited budget; dozens of problem-solving exercises that help you challenge your skills and build a portfolio to showcase your creativity for prospective clients and employers; current examples of outstanding commercials; and practical guidelines for testing and evaluating finished commercials.
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About the Author:
Frank R. Brady is Creative Director of Catalyst Direct, a direct response agency based in Rochester, New York.
"About this title" may belong to another edition of this title.
- PublisherNtc Business Books
- Publication date1996
- ISBN 10 0844230138
- ISBN 13 9780844230139
- BindingPaperback
- Number of pages234
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