Trend Watching: How the Media Creates Trends and How to Be First to Uncover Them - Hardcover

Merriam, John E.; Makower, Joel

9780814458907: Trend Watching: How the Media Creates Trends and How to Be First to Uncover Them

Hardcover

ISBN 10: 0814458904 ISBN 13: 9780814458907

Publisher: Amacom Books, 1988

This Informative Book is about Trend Watching. How the Media Creates Trends and How you can be the First to Uncover Them

"synopsis" may belong to another edition of this title.

From Library Journal:

This book illustrates how content analysis might be used to identify the emergence of significant trends. The method is based on Merriam's National Media Index , which integrates a cross section of network and national print media into a kind of "power index." The driving assumption of the book is that trends cannot be vitalized unless the major media imbue them into the "public memory"a debatable point. The all-important public memory can be influenced by small, repeated doses of information, or by megadoses in compressed periods of time. The book's approach to capturing all this is rather mechanistic, largely ignoring the more critical and subjective issue of pattern recognition. Small organizations will find the system too cumbersome; large organizations are better off subscribing to Merriam's Index .Gene R. Laczniak, Marquette Univ., Milwaukee
Copyright 1988 Reed Business Information, Inc.

"About this title" may belong to another edition of this title.