Items related to The Holiday Makers: Magazines, Advertising, and Mass...

The Holiday Makers: Magazines, Advertising, and Mass Tourism in Postwar America

3.75 avg rating
( 4 ratings by Goodreads )
 
9780807142844: The Holiday Makers: Magazines, Advertising, and Mass Tourism in Postwar America
View all copies of this ISBN edition:
 
 

In mid-twentieth-century America, mass tourism became emblematic of the expanding horizons associated with an affluent, industrial society. Nowhere was the image of leisurely travel more visible than in the parade of glossy articles and advertisements that beckoned readers from the pages of popular magazines. In Richard K. Popp's The Holiday Makers, the magazine industry serves as a window into postwar media and consumer society, showing how the dynamics of market research and commercial print culture helped shape ideas about place, mobility, and leisure.
Magazine publishers saw travel content as a way to connect audiences to a booming ad sector, while middlebrow editors believed sightseeing travel was a means of fostering a classless society at home and harmony abroad. Expanding transportation networks and free time lay at the heart of this idealized vision. Holiday magazine heralded nothing less than the dawn of a new era, calling it "the age of Mobile Man -- Man gifted, for the first time in history, with leisure and the means to enjoy distance on a global scale." For their part, advertisers understood that selling tourism meant turning "dreams into action," as ad executive David Ogilvy put it. Doing so involved everything from countering ugly stereotypes to tapping into desires for "authentic" places and self-actualization.
Though tourism was publicly touted in egalitarian terms, publishers and advertisers privately came to see it as an easy way to segment the elite free spenders from the penny-pinching masses. Just as importantly, marketers identified correlations between an interest in travel and other consumer behavior. Ultimately, Popp contends, the selling of tourism in postwar America played an early, integral role in the shift toward lifestyle marketing, an experiential service economy, and contributed to escalating levels of social inequality.

"synopsis" may belong to another edition of this title.

Book Description:

Between the 1930s and 1960s, the spread of new transportation networks and the democratization of paid vacations struck many observers as a sign that tourism was growing into a folkway of modern American life. Easy mobility and free time lay at the heart of this idealized vision, and vacations were seen as a ritualized expression of the movement and egalitarianism that characterized midcentury modernity. The Holiday Makers tells the story of how advertisers sold tourist travel in popular magazines during this era, transforming consumer culture in the process.

About the Author:

Richard K. Popp is assistant professor of media studies at the University of Wisconsin--Milwaukee.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

Stock Image

Popp, Richard K.
Published by LSU Press (2012)
ISBN 10: 0807142840 ISBN 13: 9780807142844
New Hardcover Quantity: 1
Seller:
GoldenWavesOfBooks
(Fayetteville, TX, U.S.A.)

Book Description Condition: new. Seller Inventory # Holz_New_0807142840

More information about this seller | Contact this seller

Buy New
US$ 31.91
Convert currency

Add to Basket

Shipping: US$ 4.00
Within U.S.A.
Destination, rates & speeds
Stock Image

Popp, Richard K.
Published by University of Nebraska Press (2012)
ISBN 10: 0807142840 ISBN 13: 9780807142844
New Hardcover Quantity: > 20
Seller:
INDOO
(Avenel, NJ, U.S.A.)

Book Description Condition: New. Brand New. Seller Inventory # 0807142840

More information about this seller | Contact this seller

Buy New
US$ 32.02
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds
Stock Image

Richard K. Popp
Published by Louisiana State University Press, United States (2012)
ISBN 10: 0807142840 ISBN 13: 9780807142844
New Hardcover Quantity: 10
Seller:
Book Depository International
(London, United Kingdom)

Book Description Hardback. Condition: New. Language: English. Brand new Book. In mid-twentieth-century America, mass tourism became emblematic of the expanding horizons associated with an affluent, industrial society. Nowhere was the image of leisurely travel more visible than in the parade of glossy articles and advertisements that beckoned readers from the pages of popular magazines. In Richard K. Popp's The Holiday Makers, the magazine industry serves as a window into postwar media and consumer society, showing how the dynamics of market research and commercial print culture helped shape ideas about place, mobility, and leisure. Magazine publishers saw travel content as a way to connect audiences to a booming ad sector, while middlebrow editors believed sightseeing travel was a means of fostering a classless society at home and harmony abroad. Expanding transportation networks and free time lay at the heart of this idealized vision. Holiday magazine heralded nothing less than the dawn of a new era, calling it "the age of Mobile Man -- Man gifted, for the first time in history, with leisure and the means to enjoy distance on a global scale." For their part, advertisers understood that selling tourism meant turning "dreams into action," as ad executive David Ogilvy put it. Doing so involved everything from countering ugly stereotypes to tapping into desires for "authentic" places and self-actualization. Though tourism was publicly touted in egalitarian terms, publishers and advertisers privately came to see it as an easy way to segment the elite free spenders from the penny-pinching masses. Just as importantly, marketers identified correlations between an interest in travel and other consumer behavior. Ultimately, Popp contends, the selling of tourism in postwar America played an early, integral role in the shift toward lifestyle marketing, an experiential service economy, and contributed to escalating levels of social inequality. Seller Inventory # AAC9780807142844

More information about this seller | Contact this seller

Buy New
US$ 44.23
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds
Seller Image

Popp, Richard K.
Published by Louisiana State University Press 5/16/2012 (2012)
ISBN 10: 0807142840 ISBN 13: 9780807142844
New Hardcover Quantity: 5
Seller:
BargainBookStores
(Grand Rapids, MI, U.S.A.)

Book Description Hardback or Cased Book. Condition: New. The Holiday Makers: Magazines, Advertising, and Mass Tourism in Postwar America. Book. Seller Inventory # BBS-9780807142844

More information about this seller | Contact this seller

Buy New
US$ 46.42
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

Popp, Richard K.
Published by Louisiana State Uuniversity Press (2012)
ISBN 10: 0807142840 ISBN 13: 9780807142844
New Hardcover Quantity: 1
Seller:
GF Books, Inc.
(Hawthorne, CA, U.S.A.)

Book Description Condition: New. A+ Customer service! Satisfaction Guaranteed! Book is in NEW condition. Seller Inventory # 0807142840-2-1

More information about this seller | Contact this seller

Buy New
US$ 50.35
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Seller Image

Popp, Richard K.
Published by Louisiana State Uuniversity Press (2012)
ISBN 10: 0807142840 ISBN 13: 9780807142844
New Hardcover Quantity: 10
Seller:
booksXpress
(Freehold, NJ, U.S.A.)

Book Description Hardcover. Condition: new. Seller Inventory # 9780807142844

More information about this seller | Contact this seller

Buy New
US$ 50.83
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Seller Image

Richard K. Popp
Published by Louisiana State University Press, Baton Rouge (2012)
ISBN 10: 0807142840 ISBN 13: 9780807142844
New Hardcover Quantity: 1
Seller:
Grand Eagle Retail
(Wilmington, DE, U.S.A.)

Book Description Hardcover. Condition: new. Hardcover. In mid-twentieth-century America, mass tourism became emblematic of the expanding horizons associated with an affluent, industrial society. Nowhere was the image of leisurely travel more visible than in the parade of glossy articles and advertisements that beckoned readers from the pages of popular magazines. In Richard K. Popp's The Holiday Makers, the magazine industry serves as a window into postwar media and consumer society, showing how the dynamics of market research and commercial print culture helped shape ideas about place, mobility, and leisure. Magazine publishers saw travel content as a way to connect audiences to a booming ad sector, while middlebrow editors believed sightseeing travel was a means of fostering a classless society at home and harmony abroad. Expanding transportation networks and free time lay at the heart of this idealized vision. Holiday magazine heralded nothing less than the dawn of a new era, calling it the age of Mobile Man -- Man gifted, for the first time in history, with leisure and the means to enjoy distance on a global scale. For their part, advertisers understood that selling tourism meant turning dreams into action, as ad executive David Ogilvy put it. Doing so involved everything from countering ugly stereotypes to tapping into desires for authentic places and self-actualization. Though tourism was publicly touted in egalitarian terms, publishers and advertisers privately came to see it as an easy way to segment the elite free spenders from the penny-pinching masses. Just as importantly, marketers identified correlations between an interest in travel and other consumer behavior. Ultimately, Popp contends, the selling of tourism in postwar America played an early, integral role in the shift toward lifestyle marketing, an experiential service economy, and contributed to escalating levels of social inequality. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780807142844

More information about this seller | Contact this seller

Buy New
US$ 52.46
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

Richard K. Popp
Published by LSU Press 2012-05-30, Baton Rouge (2012)
ISBN 10: 0807142840 ISBN 13: 9780807142844
New Hardcover Quantity: 5
Seller:
Blackwell's
(Oxford, OX, United Kingdom)

Book Description hardback. Condition: New. Language: ENG. Seller Inventory # 9780807142844

More information about this seller | Contact this seller

Buy New
US$ 49.63
Convert currency

Add to Basket

Shipping: US$ 5.39
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

Richard K. Popp
Published by Louisiana State University Press (2012)
ISBN 10: 0807142840 ISBN 13: 9780807142844
New Hardcover Quantity: 14
Seller:
THE SAINT BOOKSTORE
(Southport, United Kingdom)

Book Description Hardback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9780807142844

More information about this seller | Contact this seller

Buy New
US$ 58.48
Convert currency

Add to Basket

Shipping: US$ 13.44
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

Popp, Richard L.
Published by Louisiana State Univ Pr (2012)
ISBN 10: 0807142840 ISBN 13: 9780807142844
New Hardcover Quantity: 2
Seller:
Revaluation Books
(Exeter, United Kingdom)

Book Description Hardcover. Condition: Brand New. 1st edition. 256 pages. 9.50x6.75x0.75 inches. In Stock. Seller Inventory # x-0807142840

More information about this seller | Contact this seller

Buy New
US$ 62.64
Convert currency

Add to Basket

Shipping: US$ 13.51
From United Kingdom to U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book