Essential Managers: Effective Public Relations - Softcover

DK Publishing; Ali, Moi

3.42

12 ratings by Goodreads

9780789480088: Essential Managers: Effective Public Relations

Softcover

ISBN 10: 0789480085 ISBN 13: 9780789480088

Publisher: Dk Pub, 2001

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Learn all you need to know about how to generate and manage publicity--from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press conferences and product launches. Power tips help you to deal with real-life situations and handle all types of media with confidence. The Essential Managers have sold more than 1.9 million copies worldwide! Experienced and novice managers alike can benefit from these compact guides that slip easily into a briefcase or a portfolio. The topics are relevant to every work environment, from large corporations to small businesses. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.

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From the Back Cover:

Practical techniques show you how to develop effective public relations skills and implement publicity campaigns
Clear text and illustrations cover every aspect of creating and monitoring media coverage
Simple checklists enable you to be fully prepared for presentations, events, and handling crises
Accessible flow charts and diagrams explore different options for creating the right image and provide useful examples

About the Author:

Moi Ali runs her own public relations and marketing company, specializing in clients with limited budgets -- in particular small businesses and charities. She is a regular contributor to marketing and PR journals and is the author of a number of books, including Practical Marketing and PR for the Small Business, and The DIY Guide to Marketing for Charities.

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