Review:
Even those who think the idea of a "corporate soul" is an oxymoron will be persuaded by journalist David Batstone’s whip-smart suggestions for how values can reinvent an organization’s bad behavior. Saving the Corporate Soul alternates examples of principled companies like Clif Bar and Timberland with those of innovative leaders such as Denny’s CEO Jim Adams, who recovered from a $54 million racial discrimination lawsuit to create a company hailed for its recruitment of minorities. Batstone demonstrates his core belief that "companies thrive once they align the ethics of the company with the values that drive its workers and customers." Readers worried about psychobabble can relax. The topics are nuanced and substantive; they include reputation as the guardian of a company’s brand, restoring sanity to CEO compensation, operating with transparency, moving the company into the community, viewing the environment as a silent stakeholder, and defining core values for a global economy. Everyone in your organization should read this provocative and practical guide to the post-Enron era. --Barbara Mackoff
From the Inside Flap:
The public furor over corporate irresponsibility is at an all-time high-- and will continue as long as corporations make false promises and violate trust. And yet, most people have little choice-- they must work or invest in corporations. How do we reconcile our cynicism with our need for meaning and trust on the job? How do we know if our corporation is on the right track-- not just financially, but in every way? What are the subtle warning signs we can watch for and combat before it's too late?
Saving the Corporate Soul-- & (Who Knows?) Maybe Your Own provides the tools, strategies, and inspiration necessary for the revitalization of corporations and the people in them. In this unequivocal, hard-hitting book, David Batstone reveals eight clear principles for deciding whether an organization is as credible, trustworthy, and soluble as it seems-- and details the vital signs by which to monitor these principles. Arguing that it's not necessary to sacrifice one's soul while building corporate and personal success, Batstone relates very personal "quiet hero" stories to illustrate how people have dealt with challenges to their own values as well as how corporations can put their structures at the service of the people they employ and serve. Saving the Corporate Soul-- & (Who Knows?) Maybe Your Own is an essential read for executives, managers, employees, and entrepreneurs who want to identify trouble spots and help challenge and change bad practices. It is also for people who care about the work they do and the values their organization stands for.
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