Driving Brand Value: Using Integrated Marketing to Manage Profitable Shareholder Relationships - Hardcover

9780786308224: Driving Brand Value: Using Integrated Marketing to Manage Profitable Shareholder Relationships
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Discusses using integrated marketing to create, maintain, and grow profitable relationships

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  • PublisherMcGraw-Hill
  • Publication date1997
  • ISBN 10 0786308222
  • ISBN 13 9780786308224
  • BindingHardcover
  • Number of pages312
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Duncan, Tom, Moriarty, Sandra
Published by McGraw-Hill (1997)
ISBN 10: 0786308222 ISBN 13: 9780786308224
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Duncan, Tom; Moriarty, Sandra
Published by McGraw-Hill (1997)
ISBN 10: 0786308222 ISBN 13: 9780786308224
New Hardcover Quantity: 1
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