Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success - Softcover

Freiberg, Kevin; Freiberg, Jackie

Softcover

ISBN 10: 0767901843 ISBN 13: 9780767901840

Publisher: Crown Currency, 1998

Synopsis

Twenty-five years ago, Herb Kelleher reinvented air travel when he founded Southwest Airlines, where the planes are painted like killer whales, a typical company maxim is "Hire people with a sense of humor," and in-flight meals are never served--just sixty million bags of peanuts a year. By sidestepping "reengineering," "total quality management," and other management philosophies and employing its own brand of business success, Kelleher's airline has turned a profit for twenty-four consecutive years and seen its stock soar 300 percent since 1990.

Today, Southwest is the safest airline in the world and ranks number one in the industry for service, on-time performance, and lowest employee turnover rate; and Fortune magazine has twice ranked Southwest one of the ten best companies to work for in America. How do they do it?

With unlimited access to the people and inside documents of Southwest Airlines, authors Kevin and Jackie Freiberg share the secrets behind the greatest success story in commercial aviation. Read it and discover how to transfer the Southwest inspiration to your own business and personal life.

About this title

From the Publisher:

The remarkable story of the country's most successful airline and Herb Kelleher, the CEO who built it with integrity, guts, and nuts.

"If you're interested in making your employees and customers raving fans of your business, Nuts! is a must read."
--Ken Blanchard, Coauthor of The One Minute Manager

"Full of original insights, upbeat stories, and concrete suggestions, Nuts! shows how the power of principle-centered leadership inspires people to achieve incredible results."
--Stephen Covey, author of The Seven Habits of Highly Effective People

"The story of Southwest Airlines is as much fun to read as it is reader friendly and useful. I promise you, it's a blueprint for all organizations that want to succeed--not just airlines."
--Warren Bennis, author of On Becoming a Leader

Rated the #1 Company to Work for in America by Fortune magazine

From the Back Cover:

What would you call a company that teaches whales how to fly?
. . . A company that hires people who color outside the lines?
. . . A company that serves an airline meal in a nutshell, sort of.
Frankly, some people call them NUTS!

"If you're looking for a way to make work more meaningful and life more passionate, read this inspirational book. Full of original insights, upbeat stories, and concrete suggestions, NUTS! shows people to achieve incredible results. It provides a lively and penetrating analysis that invites you to become more purpose-driven, others-oriented, and fun-loving."
-- Stephen R. Covey, author of the #1 bestselling The 7 Habits of Highly Effective People

"The story of Southwest Airlines is as much fun to read as it is reader friendly and useful. I promise you, it's a blueprint for all organizations that want to succeed -- not just airlines."
-- Warren Bennis, author of On Becoming a Leader

"I'd like to make a power pitch for NUTS! It does a great job of telling the inside story of the best bigger-than-Texas success story I know. All of us can learn from Southwest's fiercely competitive spirit and the way it treats employees and customers. Kevin and Jackie have hit a home run."
-- Nolan Ryan

"An inspiring tale of the remarkable results possible when employees are liberated to take charge of the rules and have fun on the job. Herb Kelleher's bold innovations stand out from the pack. This down-to-earth book offers valuable lessons about leadership -- and profitability -- to all who care about the future of their companies."
-- Rosabeth Moss Kanter, author of World Class: Thriving Locally in the Global Economy

"A wonderful book about spirit. The fighting spirit that kept Southwest going during the tough early years. The enthusiastic spirit that fuels the positively outrageous service by anyone who flies Southwest. The loving spirit that comes from the heart and enriches all they touch -- employees, customers, and the communities they serve. Read and tap into the power of the Southwest spirit."
-- Wally Amos, author of Watermelon Magic: Seeds of Wisdom, Slices of Life

"If you're interested in making your employees and customers raving fans of your business, NUTS! is a must read. Kevin and Jackie Freiberg reveal Southwest's success ingredients for building a company where people take personal responsibility for legendary customer service."
-- Ken Blanchard, co-author of The One Minute Manager

About this edition

• Publisher: Crown Currency
• Publication date: 1998
• ISBN 10: 0767901843
• ISBN 13: 9780767901840
• Binding: Paperback
• Number of pages: 384