Business Stripped Bare: Adventures of a Global Entrepreneur - Softcover

Richard Branson

Softcover

ISBN 10: 0753519690 ISBN 13: 9780753519691

Publisher: Virgin Hardbacks, 2009

Synopsis

From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier 'way-of-life' brands in the world, trusted and enjoyed by many millions of people. In "Business Stripped Bare", Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Discover why Virgin tried to take on one of the world's biggest superbrands, how Virgin Mobile USA holds the record as the fastest company in history to generate revenues of over one billion dollars (faster than Microsoft, Google and Amazon) and how Richard is the only person in the world to have built eight billion-dollar companies from scratch in eight different sectors. What qualities does Richard look for in the people he hires? How does he manage a crisis? Who are the entrepreneurs he most admires? Find out the true story behind Virgin Blue's success in Australia, what really happened when Virgin bid for Northern Rock and why Richard believes all businesses must work with governments to tackle climate change and invest in the future of our planet. Combining invaluable advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks, "Business Stripped Bare" is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.

About this title

About the Author:

SIR RICHARD BRANSON is a hugely successful international entrepreneur, adventurer and icon, and is chairman of the Virgin Group. His autobiography, Losing My Virginity, and his books on business, Screw It, Let's Do It and Business Stripped Bare, are all international bestsellers. He lives on Necker Island in the British Virgin Islands and is married with two grown-up children.
From the Trade Paperback edition.

From AudioFile:

As a global entrepreneur and a frank and insightful mentor, Richard Branson has an unwavering belief in his instincts-which are practical, gutsy, and good intentioned. With an eye for the smallest detail, Branson transformed his early bohemian and humanitarian ideals into guidelines for his mega-successful Virgin brand, which includes Virgin Airlines and Virgin Records. Adrian Mulraney's delivery suits Branson's charismatic and maverick approach to business and his candid insights into his 40 years of successes and failures. Open and honest, Branson isn't hesitant to reveal all, and Mulraney recounts anecdotes about such topics as life on a private island; renovations of an island just for employee R&R; and collaborations with powerful leaders, rock stars, and the most humble of entrepreneurs. This is a fascinating listen. B.J.P. © AudioFile 2010, Portland, Maine

About this edition

• Publisher: Virgin Hardbacks
• Publication date: 2009
• ISBN 10: 0753519690
• ISBN 13: 9780753519691
• Binding: Paperback
• Number of pages: 352