Web Marketing That Works: Confessions from the Marketing Trenches - Softcover

Franklin, Adam; Jenkins, Toby

Softcover

ISBN 10: 0730309274 ISBN 13: 9780730309277

Publisher: Wiley, 2014

Synopsis

Practical tips on using the web to boost your business, no matter what business you're in

Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, and marketers, Web Marketing That Works offers proven tactics, road-tested by the authors, and easy-to-use templates for boosting your Google search rankings, using social media to build relationships, developing an effective online marketing strategy, mastering the art of inbound marketing, and much more.

• Features insider advice and proven tactics for small business owners and marketers who want to tap into the power of the web
• Covers web strategy, execution, content marketing, and social media
• Includes 33 free, downloadable templates
• Written by the founders of Bluewire Media, one of Australia's top web marketing firms

Every business, large or small, can benefit from the web. If you're not already using the web to boost your business, you're falling behind the competition. Web Marketing That Works shows you how to get ahead―starting right now.

About this title

From the Back Cover:

What if your marketing produced new leads on autopilot and you could kick your advertising addiction forever?Written for time starved business owners, entrepreneurs and marketers who are sick of pouring money into advertising and crossing their fingers, Web Marketing That Works is your step by step guide to building a web marketing asset that generates revenue, appreciates in value and compounds over time.Drawing from nearly a decade of experience in the marketing trenches, Adam Franklin and Toby Jenkins reveal the truth about what works on the web and show you how to:

• distil your digital marketing strategy into a single page (chapter 1)
• uncover your flagship content to give your marketing teeth (chapter 3)
• avoid the 5 key pitfalls that will derail your website project (chapter 6)
• use email as the ultimate web marketing tool (chapter 8)
• create your editorial calendar (chapter 11)
• develop your social media strategy and guideline (chapter 16)
• and much more!

If you're looking to master social media, conquer content marketing and attract customers online, this book is for your blueprint!
Adam Franklin and Toby Jenkins are the founders of web marketing firm Bluewire Media. Their blog is one of Australia's Top 20 Business Blogs and they regularly speak to audiences around the world about social media and web marketing. #WebMarketingBook

About the Author:

Adam Franklin and Toby Jenkins founded Bluewire Media in 2005 to help clients with their web marketing. They provide workshops, events, online courses, consulting, mentoring, keynote speaking and also form joint ventures with clients. 

Adam Franklin is an international social media speaker and marketing manager of Bluewire Media. Adam is a regular writer for StartupSmart and occasionally contributes to Smart Company, Sydney Morning Herald and radio station 2UE.  
Toby Jenkins is CEO of Bluewire Media, a business speaker and also competed at the Athens Olympics as part of the Australian water polo team.  
Their Bluewire Media blog has been named in the Top 20 Australian Business Blogs every year since 2010, and their weekly Bluewire News email goes out to over 10,000 subscribers. They also host a podcast called Web Marketing That Works. Adam and Toby co-created the Web Strategy Planning Template which has been seen by hundreds of thousands of people worldwide. 
 They have featured on Smart Company's Hot 30 Under 30 and the Dynamic Business 2010 Young Guns lists of young entrepreneurs, as well as in David Meerman Scott's bestselling book The New Rules of Marketing & PR. 

Adam and Toby have been mates since Grade One. They went to primary school, high school and university together, competed in water polo and swimming teams, travelled overseas and then decided to start a business together in 2005.

About this edition

• Publisher: Wiley
• Publication date: 2014
• ISBN 10: 0730309274
• ISBN 13: 9780730309277
• Binding: Paperback
• Edition number: 1
• Number of pages: 264