The Effective Use of Advertising Media - Hardcover
Explaining the different kinds of media available to advertisers, this book's coverage ranges from direct mail and press to satellite and cable networks, and recent and forthcoming changes in digital TV and radio and the Internet. The authors also describe the research and services associated with the media, discuss the roles of advertiser, agency and media-owner in advertising planning, and offer blueprints for the future. The book includes sections on cinema, direct mail, exhibitions, magazines and periodicals, national and regional newspapers, outdoor advertising, point-of-sale material, radio and television, and how to plan and buy effective advertising campaigns.
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- PublisherRandom House Business Books
- Publication date1996
- ISBN 10 0712677712
- ISBN 13 9780712677714
- BindingHardcover
- Edition number5
- Number of pages336
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The Effective Use of Advertising Media: A Practical Approach
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Book Description Hardcover. Condition: Very Good. The Effective Use of Advertising Media: A Practical Approach This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780712677714
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The Effective Use of Advertising Media: A Practical Approach
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Random House Business Books
(1996)
ISBN 10: 0712677712
ISBN 13: 9780712677714
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Book Description Condition: Good. Most items will be dispatched the same or the next working day. Annotations to some page edges/pages, may include notes, highlighting or underlining. Seller Inventory # wbs3740120899
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The Effective Use of Advertising Media: A Practical Approach
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Book Description Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780712677714
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US$ 5.57
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