It Takes A Prophet To Make A Profit: 15 Trends That Are Reshaping American Business - Hardcover

Beemer, C. Britt; Shook, Robert L.

Hardcover

ISBN 10: 0684865467 ISBN 13: 9780684865461

Publisher: Simon & Schuster, 2001

Synopsis

A marketing expert outlines the fifteen major trends underpinning the market today, explains how they are transforming American business, and reveals how corporate managers can exploit them. 30,000 first printing.

About this title

Review:

"To survive in our highly competitive marketplace, business owners must tune into prevailing trends," write C. Britt Beemer and Robert L. Shook in the introduction to It Takes a Prophet to Make a Profit. Market-research professional Beemer and business writer Shook--who previously collaborated on Predatory Marketing--then lay out 15 significant directional shifts now appearing on the national and global horizon that are "likely to impact your business." Some of these may be more widely recognized than others ("More Americans Are Caring for Their Aging Parents" vs. "Dual-Income Families Are Becoming Single-Income Families," for example), but the key is in how Beemer and Shook dig out the details, making them relevant to today's world of commerce and industry (i.e., precisely how each shift may affect consumer behavior both directly and indirectly, and ways businesses can take this into account). "It doesn't take a prophet to recognize that the ability to spot trends is vital to all managers and entrepreneurs," the authors conclude. "A business thrives by anticipating and then planning what will be, which is why understanding trends is essential." It Takes a Prophet to Make a Profit is an insightful and fast-paced read for managers looking for ideas on how to shape their businesses going forward. --Howard Rothman

About the Author:

C. Britt Beemer is the founder and CEO of America's Research Group, a marketing research firm based in Charleston, South Carolina. He is the author of Predatory Marketing and was previously a political consultant, managing sixteen U. S. senatorial campaigns. He lives in Orlando, Florida.

About this edition

• Publisher: Simon & Schuster
• Publication date: 2001
• ISBN 10: 0684865467
• ISBN 13: 9780684865461
• Binding: Hardcover
• Edition number: 1
• Number of pages: 301